Toy inventor Dan Abramson has taken an interesting approach towards promoting yoga practice. He’s created Yoga Joes, which are classic green plastic army men who’ve traded their guns in for yoga poses.
Abramson claims that each soldier demonstrates the proper posture for their yoga pose, meaning that the figurines are perfect gifts for beginners. “I made Yoga Joes because I thought that it would be a fun way to get more people into yoga – especially dudes,” Abramson explains in his Kickstarter video. “Beyond that, I wanted to make a violent toy become peaceful.”
In his Kickstarter video, Abramson also outlines the trial-and-error creation process behind these soldiers before he came up with their final form, so take a look!