But last week she was part of a controversy that had Facebook quickly back-pedaling and people up in arms over what the social media giantcalled an “undesirable” ad.
It started with Cherchez La Femme,an Australian group that organizes monthly events covering current affairs and popular culture from a feminist perspective.
The groups latest event, focuses on the fat acceptance movement and social acceptance of good health at any size.
When creating their Facebook ad for the event, they used the image below of Tess Holliday, which is where things got interesting.
Long story short, Facebook refused to approve the advertisement.
In other words, it was simply “undesirable.” It wasn’t because she was in her underwear, which might be understandable, but it was simply because of her size.
NaturallyCLF had a strong reaction, and they took to the to write about Facebooks refusal to approve the ad.
One of the group’s producers, Jess, appealed the decision, believing it to be a mistake, but was shocked when Facebook upheld the initial rejection on the grounds the image contravened its health and fitness policy.
But taking Facebook’s advice up above, they went on to post a picture of a plus-size model riding a bike.
So what was the reaction on the group’s page?
Most people thought Facebook was being absurd, and that size shouldn’t matter in any way, shape, or form (no pun intended) when it comes to ads.
The initial post citing the ad refusal wasshared hundreds of times, which led to Facebook eating a little bit of crow.
In fact, they issued an apology on Monday.
The show is still set for June, and you have to think they’ll have even more people attending because of this controversy.
But it raises an interesting pointin that“perfect” or “undesirable”are relative terms, but terms Facebook felt qualified to define them. If they had banned it because of partial nudity, that’s one thing, but they didn’t cite that as a reason.